COOKIE POLICY

As specified in the FOOTER, the site uses “cookies” and other technologies to ensure that all users have a browsing experience as pleasant and efficient as possible.

By continuing to visit the site or use our services, you tacitly declare that you accept the use of “cookies” and similar technologies for the purposes described below in this statement.

What is a “cookie”?

The “cookie” is a very small text file that is saved in the browser of the computer (or tablet or smartphone used to surf the internet) of the user connected to the internet.

Thanks to cookies, the server sends information that will be reread and updated every time the user returns to that site. In this way, the website can automatically adapt to the user, improving the browsing experience.

You can find more information about cookies, including how you can understand what cookies have set on your device and how you can manage and delete them, by accessing the following link: www.allaboutcookies.org.

What are cookies used for

Cookies are mainly used for:

  • improve the user’s browsing experience within the site
  • provide the site manager with anonymous information on user navigation also to obtain statistical data on the use of the site and improve navigation
  • cookies can also carry advertising messages.

Classification of “cookies”

Based on the subject that issues them, “cookies” can be classified into:

  • first party cookies “: such is the “cookie” that is saved (“made to save”) in the user’s browser upon instruction of the site visited by the user;
  • third party cookies “: this is the “cookie” is saved ( “save made”) in the user’s browser on the instruction of other sites;

This question may arise spontaneously: “What do other sites have to do with it if I’m just browsing that particular site?” They have something to do with it, because it could be that the site where you are browsing hosts banners (advertising spaces) managed by other sites (or loaded from their servers) which can also safely leave “cookies” on your navigation device.

Based on their life cycle, “cookies” can be further classified into:

  • session cookies “: they are removed when the user closes the browser and therefore have an extremely limited duration;
  • “persistent cookies”: they are saved over a long period of time. However, this type of “cookie” has an expiration date. “Permanent cookies” allow websites to remember information and settings on subsequent visits by the user, thus making navigation more practical, quick and efficient.

Depending on the application they are intended, “cookies” are classified further into:

  • “technical cookies”: they are used to support navigation or to provide a service requested by the user. They are not used for other purposes and are normally installed directly by the website owner.

Practical example

Let’s say that a user authenticates (logs in) to the site where he is. The “technical cookie” that will be released on the browser of the user’s device will be used to ensure that the authentication remains active for the entire duration of his browsing session. In fact, it would not be rendered a good service to the user if every 5 seconds he disconnected from the site itself, thus forcing him to log in again. In this case, the “technical cookie” keeps the authentication to the site active (and therefore access to all services that may be reserved only for logged in users) until the user stops browsing by closing their browser.

It can also be the case that a “technical cookie” of this kind is programmed to live much longer than a single browsing session. It could in fact last several months. This means that whenever the user goes to the site again, he will be automatically logged in, because the “technical cookie” stored in his browser will ensure that he is immediately and automatically recognized by the site. This type of “cookies” are completely legitimate even without the authorization of the user on whose browser they are saved.

  • “profiling cookies”: they are aimed at creating profiles relating to the user and are used in order to send advertising messages in line with the preferences expressed by the same in the context of surfing the net.

Practical example

The user searches the site, the content of this (or the search string used, for example “ayurvedic medicine book”) is recorded through a “cookie” in his browser, so that he can then be remembered at the next visit. that he will do, all the products he had searched for and seen previously and in reference to which he might be particularly interested (and inclined to purchase). This is not allowed without suitable information and consent.

In the example just made, the profiling cookie is “first party”. Very often, however, it happens that this kind of cookie is from “third parties”. This is the case every time the visited site hosts third party advertisements (eg Google Adsense), which release “cookies” on the user’s device in order to understand what are their purchase preferences.

  • “Cookies analysis or monitoring”: his kind of “cookie” has given rise to difficulties of classification, only apparently not easy to solve.
  • A quick glance would consider them “profiling cookies”. What more than “statistics” does it evoke the concept of profiling? In reality, however, the law considers “analysis cookies” as instrumental to the functioning of a website, and for this reason it includes them in the category of “technical cookies”. Therefore, there seems to be no obligation to request any consent.

In reality, this may not be the case because these “cookies” are, in the vast majority of cases, issued not directly from the site itself, but by a third party, mostly Google Analytics, and therefore, only for this reason are subject to the same regime as “cookies. profiling “. So, if the “cookie” is not installed directly by the publisher, then it is a third party “cookie”. And “third party cookies” should be subject to the same regime as “profiling cookies.”

Which “cookies” does the site use?

  • technical cookies: are essential to navigate the site using all its features. Without these cookies it would not be possible to provide the requested services. These cookies do not collect information to be used for commercial purposes. The user’s consent is not required, but only the obligation to provide information, so they are automatically installed when accessing the site.
  • cookies analysis or monitoring: in order to analyze how the website is used, the company uses the Google Analytics web analysis service provided by Google. In particular, Google Analytics uses “cookies” (both temporary and permanent) in order to collect, anonymously, information on how users use the website (including IP addresses) which will be transmitted by the browser of the user on Google servers. The information collected will be used by Google for the purpose of evaluating the use of the website by the user, compiling reports on website activity useful for the operators of the same site and providing other services relating to the activity of the use of the internet. Further information about the Google Analytics service and the procedures to be followed to disable “cookies” can be found at the following links:

informativa sulla privacy

uso dei cookie

It should be noted that such data does not allow the user to be personally identified. 

Duration of “cookies”

Cookies have a duration dictated by the expiration date (or by a specific action such as closing the browser) set at the time of installation. Cookies can be:

  • temporary or session (session cookies): they are used to store temporary information, allow you to connect the actions performed during a specific session and are removed from the computer when the browser is closed
  • permanent (persistent cookies): they are used to store information, such as the login name and password, in order to avoid the user having to type them again each time they visit a specific site; these remain stored on the computer even after closing the browser for a period ranging from a few days to a few years.

You can customize or disable “cookies” through the browser?

Certainly. Each user, if desired, can customize or disable cookies.

Here are some indications to customize and / or disable cookies:

  • Internet Explorer

In Internet Explorer, click on “Tools” and select “Internet Options”. In the Privacy tab, move the cursor up to block all cookies or down to allow all cookies, and then click OK.

  • Firefox

Choose the “Tools” menu of the browser and select the “Options” menu. Click on the “Privacy” tab. In the “Retention rules” drop-down list, select the desired level. Check the box “Accept cookies” to enable cookies or remove the check to disable them. Choose how long cookies can be kept.

  • Safari

Click in the Safari menu, select the “Edit” menu and select “Preferences”. Click on “Privacy”. Place the “cookies Block” setting and click OK.

  • Google Chrome

Click on the Chrome menu in the browser toolbar. Select “Settings”. Click on “Show advanced settings”. In the “Privacy” section, click on “Content settings”. In the “Cookies” section, select “Block all sites from saving data” and then click OK.

For those who really don’t want to know about “cookies”, the simplest thing to do is to use the “incognito browsing” mode.

Social network “cookies”

They are used for the use of content on social networks. You will find below the name of the third party that manages them and the link to the page where you can receive information on the treatment and express your consent:

Linkedin           Privacy Policy

If there is any part of this information that is unclear to you, or you simply want to have clarifications on what you have read, you can write us an email at the address privacy@polarisengineering.com.

Good navigation!

Misinto, 03/08/2021

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